Growth marketing · AI workflows & automation
Manish Rajpal
Growth marketer who builds with AI to get complex products understood, adopted and talked about. 7 years across AI, crypto and edtech, from creator and community campaigns to AI-powered marketing systems and two startups built from zero.
7 yrsacross AI, crypto and edtech
2×startup co-founder: Deltaplay and LesGo
100K+views on X in a single week, no paid spend
1.3M+impressions from a Wifi Dabba creator bounty I worked on
AI product · Deltaplay · co-founder & CEO · 2026
An AI performance-analytics platform for pro athletes
Deltaplay uses computer vision to analyse match video, from player movement and biomechanics to tactics and game patterns, helping athletes and coaches understand performance and find their edge.
01
Match video inBroadcast or academy camera
02
TrackingPlayers, body joints and the shuttle, on cloud GPUs
03
AnalysisMovement, biomechanics and game patterns
04
InsightClear reports and annotated clips
Claude CodeCodexCursorYOLORF-DETRTrackNetPose estimationOpenCVCloud GPUs
100K+views on X in a single week
48Kviews on a single analysis post
₹0paid spend; inbound from international players, including an Olympic medallist
Explainer film · 94 s
How the tracking worksMade entirely in code, from real tracking data.
Brand film · 92 s
Our storyFrom coaching by eye to data-backed insight.
Computer vision · data visuals
Turning a rally into data you can see
Looks I built from real tracked rallies: skeletons, motion, heat and 3D, with no broadcast footage. Each one started as raw video and ended as a visual a coach or a fan can read in seconds.
3D replay
Player to wireframe
Biomechanics
X-ray movement
Biomechanics
Anatomy of a shot
Creator-led campaigns & community · Wifi Dabba (YC W17) · 2025–26
Launch content for a decentralised telecom network
I owned content and social across X, Instagram, LinkedIn, Discord and Telegram through the pre-launch and token launch, and worked with the team on its biggest campaigns.
Creator video bounty
Map India's Internet
Creators explained internet mapping in their own videos. I worked on the brief, creator onboarding and scripts.
1.3M+impressions
81creator submissions
Offline community
Dabba Mapathons
Helped run Mapathons across India: outreach, on-ground content and post-event recaps.
Content
Explainers and an educational series
Turned complex network features into short-form videos and visual explainers with the product team.
Paid social · Meta Ads
Launch campaigns
Supported Meta ad launches with audience targeting, creative A/B tests and conversion tracking.
Reels · @dabbanetwork · Instagram
30 Mar 2026 · brand reel
70% of Indians face internet drops
- Likes
- 30
Watch reel →
2 Apr 2026 · mapping launch
Map your network
- Likes
- 67
- Comments
- 5
Watch reel →
We also collaborated with creators
19 Apr 2026 · @riyasayshie × Dabba
"We broke up"
- Likes
- 732
- Comments
- 151
Watch reel →
19 Apr 2026 · @mrhypeofficial × Dabba
5G icon, 2 Mbps speed
- Likes
- 111
- Comments
- 58
Watch reel →
Social & community growth · FXDX (perpetual futures DEX) · 2023–24
Before I joined, and when I left
Educational and viral DeFi content, KOL and quest campaigns (Zealy, Galxe), with CAC and funnel tracking. I also hired 10 people, growing the team from 5 to 15 in four months.
X followers12K → 20K (+67%)
TVL around the Base chain launch$30K → $340K (11×)
Team size5 → 15 in 4 months
BeforeWhen I left
AI video creative · made in code
Brand and explainer films, no editing software
8+ launch, brand and history films built with AI agents: motion graphics, 3D scenes and music synthesised in code, with no stock footage and no editing timeline.
Launch film · 20 s
Deltaplay launch
Product film · 15 s
Racket teardown
Documentary trailer
Love All: tennis
Documentary trailer
The Beautiful Game
History film
Ever Onward: Asian Games
History film
Four Walls: squash
Short-form reel
Badminton, Decoded
Social reel
Racket evolution
Concept film · 15 s
Two Doors
More results
Founder, trainer, educator
LesGo · co-founder & CMO · 2024–25
Dining & loyalty app
Ran launch marketing and Meta Ads, built the restaurant go-to-market and hired the team.
$35K+GMV
30+paying restaurants I closed
Matter Protocol · 2022–23 · remote
AI training & QA
For a US-based AI and Web3 startup: labelled hundreds of trading videos, built grading rubrics and fact-checked AI summaries.
Skyline Tutoring · 2019–22 · remote
Math tutor
Taught algebra and geometry to US middle school students, with custom material for every session and hand-made mock tests.
Tools I use
AI-native stack